Effective SEO practices can expand businesses. Small startups can climb up the ladder if they know how to do SEO properly. Conversely, large businesses can lose millions in sales if they can’t do SEO right.
In the Internet business, having good SEO tactics can help you grow. Bad strategies are bad for business.
Search engines are smart crawlers. And just as Google keeps changing its search algorithms, SEO experts also keep updating their knowledge about optimizing web pages for better rankings.
However, there are still some who can’t let go of old SEO beliefs that they think still work today. Here are five misconceptions about SEO that you need to know, especially if you’re running a business.
It’s all about the keywords
Sadly, some still believe that multiple repetitions of keywords in their content will give them better rankings. They think it still works. So they use certain keywords multiple times – 7, 8, or even 10 times or more. Not only will users think the content is boring and useless, but it will also trigger a penalty from Google.
Keyword stuffing is no longer acceptable. Gone are the days when you can stuff your content with targeted keywords. What you can do instead, is to write high-quality content for your readers. You should be able to provide users with informative content. This strategy will eventually improve your rankings.
SEO is done only once
Just like businesses need to keep marketing their products to increase sales and gain a big market share, website owners need to do SEO constantly to be always on top of the rankings. Some people think that if they get the #1 spot, then they ought to stop doing SEO. Follow this route, and you’ll soon lose the #1 spot.
In addition, you may also lose millions in sales to your competitors. What businesses can do instead, is to keep creating high-quality content for their users, with targeted meta descriptions and titles. Never neglect SEO, not even once. Otherwise, your website rankings will suffer.
Buying links will get you to the top of the rankings
You might think that the shortcut to getting higher rankings is to buy links to your website. But traffic doesn’t necessarily equate with higher rankings.
This might work in the short term, but soon enough you’ll be getting a penalty from Google for practicing black-hat SEO. You can instead do guest posting, to encourage users to visit your blog. Guest posts can still do wonders.
SEO is Expensive
Most people think that investing in SEO means spending thousands of dollars. Although this isn’t entirely wrong, it will depend on the size of your business and your situation (for example, recovering from a penalty).
SEO is reasonably priced. You’ll get the services you pay for. If you don’t have the budget for it, then you can learn SEO.
To find out whether an SEO strategy still works or not, check out Google support, or informative SEO blogs. Don’t let your website suffer just because you didn’t take the time to find out what currently works. Keep learning!