SEO Misconceptions

Four Dangerous SEO Misconceptions You Need To Be Aware Of

Effective SEO practices can expand businesses. Small startups can climb up the ladder if they know how to do SEO properly. Conversely, large businesses can lose millions in sales if they can’t do SEO right.

In the Internet business, having good SEO tactics can help you grow. Bad strategies are bad for business.

Search engines are smart crawlers. And just as Google keeps changing its search algorithms, SEO experts also keep updating their knowledge about optimizing web pages for better rankings.

However, there are still some who can’t let go of old SEO beliefs that they think still work today. Here are five misconceptions about SEO that you need to know, especially if you’re running a business.

It’s all about the keywords

Keyword Stuffing
Think Twice Before Overdoing It

Sadly, some still believe that multiple repetitions of keywords in their content will give them better rankings. They think it still works. So they use certain keywords multiple times – 7, 8, or even 10 times or more. Not only will users think the content is boring and useless, but it will also trigger a penalty from Google.

Keyword stuffing is no longer acceptable. Gone are the days when you can stuff your content with targeted keywords. What you can do instead, is to write high-quality content for your readers. You should be able to provide users with informative content. This strategy will eventually improve your rankings.


SEO is done only once

Just like businesses need to keep marketing their products to increase sales and gain a big market share, website owners need to do SEO constantly to be always on top of the rankings. Some people think that if they get the #1 spot, then they ought to stop doing SEO. Follow this route, and you’ll soon lose the #1 spot.

In addition, you may also lose millions in sales to your competitors. What businesses can do instead, is to keep creating high-quality content for their users, with targeted meta descriptions and titles. Never neglect SEO, not even once. Otherwise, your website rankings will suffer.


Buying links will get you to the top of the rankings

You might think that the shortcut to getting higher rankings is to buy links to your website. But traffic doesn’t necessarily equate with higher rankings.

This might work in the short term, but soon enough you’ll be getting a penalty from Google for practicing black-hat SEO. You can instead do guest posting, to encourage users to visit your blog. Guest posts can still do wonders.


SEO is Expensive

Most people think that investing in SEO means spending thousands of dollars. Although this isn’t entirely wrong, it will depend on the size of your business and your situation (for example, recovering from a penalty).

SEO is reasonably priced. You’ll get the services you pay for. If you don’t have the budget for it, then you can learn SEO.

To find out whether an SEO strategy still works or not, check out Google support, or informative SEO blogs. Don’t let your website suffer just because you didn’t take the time to find out what currently works. Keep learning!


Compete in the Digital Space with PPC

PPC is short for Pay Per Click and it’s a form of affordable advertising on the Internet. Especially for small businesses that are still trying to get a feel for the digital commercial space, this is one of the things that can make a difference when it comes to boosting site popularity and converting site visitors into paying customers over time.

PPC Advertising
Every Click Is A Potential Gold Mine For Your Business.

There are tons to gain from a successful PPC campaign. Unlike other promotional methods on the Web, what you have here is a strategy that can eventually lead to a higher growth rate within a shorter time period. PPC primarily works by helping you reach your target market at the right moment – at the time when your target audience is interested and ready to make a purchase.

But how does it work? There are different tools that you can use, like Google Adwords, for example, to set up a campaign, and you’ll be billed depending on the keywords you use and on how many people clicked your ad. The beauty of PPC is that it generates results faster than other advertising methods. Online, the quicker you get more traffic and conversions, the better.

Its ability to provide you with measurable results is another advantage. In doing so, you’re able to pinpoint what strategy works and what doesn’t. It saves you time and effort, by helping you concentrate on strategies that will actually get you the conversion and awareness levels that you require. Using the online tool, you can assess everything from views, site visits, and ad clicks to costs and expenditures.

With Pay Per Click advertising, you’ll also have the ability to reach the right market at the right moment. In doing so, you’ll be better able to take advantage of multiple business opportunities for your brand. As you create a PPC campaign, you can easily choose how to target your ads.

The tool will let you indicate where to show the ads, how often to display them, and what browsing behaviors to consider. You can even choose the devices in which to deploy them. This is the kind of flexibility that you won’t experience elsewhere. Here, you can easily segment markets and run multiple campaigns, each targeting a different audience.

And of course, PPC is easy on the wallet. Here, there are no rules on how much or how little you can spend, so you can use it to test new strategies and spend more when you find the right campaign.