Next thing you know, you’d be hearing your ad on the radio.
Distraction is just around the cornerYour audience may be multitasking while listening to the radio. There’s a chance that they didn’t pay much attention when your advertisement was aired.
Easy to switch between stationsSome people are so tired of hearing promotional ads that when they hear one, they just switch over to the next station. If you’re certain that going the radio route is for you, here are some tips to maximize it:
Know your audienceIf You're Selling The Clapper or A Pacemaker, Make Sure You Reach The Grannies Researching the demographics of your audience will make it easier for radio companies to assign your ad to a specific station wherein it would most likely be heard by your target audience.
There’s a chance that they didn’t pay much attention when your advertisement was aired.