Category: Marketing Strategies

Next thing you know, you’d be hearing your ad on the radio.

Cons

Distraction is just around the corner

Your audience may be multitasking while listening to the radio. There’s a chance that they didn’t pay much attention when your advertisement was aired.

Easy to switch between stations

Some people are so tired of hearing promotional ads that when they hear one, they just switch over to the next station. If you’re certain that going the radio route is for you, here are some tips to maximize it:

Know your audience

If You're Selling The Clapper or A Pacemaker, Make Sure You Reach The Grannies Researching the demographics of your audience will make it easier for radio companies to assign your ad to a specific station wherein it would most likely be heard by your target audience.

There’s a chance that they didn’t pay much attention when your advertisement was aired.

Easy to switch between stations

Some people are so tired of hearing promotional ads that when they hear one, they just switch over to the next station. If you’re certain that going the radio route is for you, here are some tips to maximize it:

Know your audience

If You're Selling The Clapper or A Pacemaker, Make Sure You Reach The Grannies Researching the demographics of your audience will make it easier for radio companies to assign your ad to a specific station wherein it would most likely be heard by your target audience.

Make it short but meaningful

Consider the fact that people may be doing something else while listening to the radio

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There’s no denying that in this digital age, many people still prefer reading hard copies rather than from the screens of their devices. For this reason, print advertisements still have significant exposure to the public, and hence are still a reliable source of publicity. However, not all commercial printing ads get the attention that the publisher desires. This is not a problem with the print platform This is not a problem with the print platform in particular, but rather with the way the advertisement is created.

For this reason, it’s a necessity for advertisers to know the techniques of how their print ads can be most effective.

Polish the Headline

Create Eye-Catching Headlines The most important eye-catching element of a print ad is the headline, because apart from the fact that it takes up the larger space on the paper, it also conveys the general message of the ad

This is to ensure that, aside from gaining readers’ attention, they will also be enticed to avail of the promoted products or services. Another thing to take note of is good graphical elements placement

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Billboard advertising used to be among the most sought-after forms of marketing. In the 1980s, 1990s, and early 2000s, the billboard and TV were the go-to advertising platforms of major brands. Then, in the 2000s came Internet marketing and its gradual takeover of the top spot in the advertising world. Internet marketing might have taken the lead, but it still has flaws. That’s why its traditional counterparts, particularly the use of billboards, remain viable options. Below are the benefits of billboard ads that make them effective after all these years.

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