seo pitfalls avoid

SEO Pitfalls to Avoid

SEO, or Search Engine Optimization, plays a crucial role in the success of your business. It’s also the secret behind the success of many small businesses and corporations across the world. As an entrepreneur, you must understand how vital SEO is and how to use it in promoting your business.

Using Search Engine Optimization (SEO) to Promote Your Business

SEO is the practice of using a range of techniques to increase your website rankings in the search results. These search results are the web page rankings returned by various search engines, whenever you search for anything online. SEO is just one of the components of SEM, or Search Engine Marketing. SEM, for those unfamiliar with the term, is the practice of promoting your website through various search engines such as Yahoo, Google, and MSN.

Your SEO consultant will try to increase your website’s rankings on the SERPs by using techniques such as Pay-Per-Click, keyword research, link building and lead generation. The SEO process starts with creating informative, professional content for your website, with keywords that are relevant to your business.

When you hire a search engine optimization company, choose the one that implements ethical SEO practices. It gives you peace of mind and assurance that your website will not be banned by search engines.

The Difference in “White Hat” and “Black Hat” SEO

What sets white hat SEO and black hat SEO apart all boils down to the strategies used to boost your website’s search rankings. Here’s what you need to know about both:

What is White Hat SEO?

White hat SEO entails the use of strategies and techniques that target your prospect clients. The strategies used in white hat SEO are keyword usage and analysis, link building, backlinking and web content for all human readers. A business owner who uses white hat SEO expects to create a long-term investment on his website as he gets long-lasting, excellent results. All of these techniques are considered legitimate and acceptable within the community.

What is Black Hat SEO?

Black hat SEO pertains to illicit strategies or techniques used to help a website get higher rankings. It’s all about breaking the search engine policies as it focuses only on search engines instead of the human readers. The strategies used in black hat SEO involves link farming, keyword stuffing, web content spamming and hidden links and texts. Aggressive, impatient entrepreneurs who want instant returns on their investment prefer black hat SEO techniques as they don’t want to invest more time and money. It may be too late for them to recognize the risks and pitfalls that always come along with the prohibited SEO techniques.

The Dangers of Using “Black Hat” SEO Techniques

black hat

Keep in mind that black hat SEO strategies aren’t accepted and recognized by the entire online marketing community. Instead of success, these SEO strategies will lead your business to failure and a negative reputation among your peers. If your SEO consultant uses black hat SEO strategies, it will give you positive results for a bit—but all of that would be for nothing. Once detected, this will lead to various penalties and the eventual banning of your website from search engine results. These consequences may be temporary or permanent.

If your website is the face of your business online, having it banned pretty much kills your entire enterprise. In fact, you may even need to start from scratch— amidst all of the losses you’ll incur during the aftermath.

Needless to say, black hat SEO tactics are not worth the trouble. You gain a little, but lose a lot. Remember, even if you’re working with a third-party SEO company, it’s still your responsibility to make sure that your website is in good hands.

What to Look for When Choosing and Hiring an SEO Company

Finding a good SEO company can be fairly difficult these days, what with the great number of options available to you.  To help you out, however, below are some of the qualities you should be looking for:

  • Their team is composed of highly skilled professionals who have worked as SEO specialists for a long time.
  • They have produced quality results for all SEO campaigns they handled before.
  • They offer competitive pricing without extra, hidden fees.
  • Their service comes with prompt technical support.


A good SEO company strives to keep their clients satisfied with their service. They will work with you and stay transparent when it comes to the strategies they’re using to boost your website’s relevance. At the end of the day, in any business partnership, honesty remains the best policy.

SEO Misconceptions

Four Dangerous SEO Misconceptions You Need To Be Aware Of

Effective SEO practices can expand businesses. Small startups can climb up the ladder if they know how to do SEO properly. Conversely, large businesses can lose millions in sales if they can’t do SEO right.

In the Internet business, having good SEO tactics can help you grow. Bad strategies are bad for business.

Search engines are smart crawlers. And just as Google keeps changing its search algorithms, SEO experts also keep updating their knowledge about optimizing web pages for better rankings.

However, there are still some who can’t let go of old SEO beliefs that they think still work today. Here are five misconceptions about SEO that you need to know, especially if you’re running a business.

It’s all about the keywords

Keyword Stuffing
Think Twice Before Overdoing It

Sadly, some still believe that multiple repetitions of keywords in their content will give them better rankings. They think it still works. So they use certain keywords multiple times – 7, 8, or even 10 times or more. Not only will users think the content is boring and useless, but it will also trigger a penalty from Google.

Keyword stuffing is no longer acceptable. Gone are the days when you can stuff your content with targeted keywords. What you can do instead, is to write high-quality content for your readers. You should be able to provide users with informative content. This strategy will eventually improve your rankings.


SEO is done only once

Just like businesses need to keep marketing their products to increase sales and gain a big market share, website owners need to do SEO constantly to be always on top of the rankings. Some people think that if they get the #1 spot, then they ought to stop doing SEO. Follow this route, and you’ll soon lose the #1 spot.

In addition, you may also lose millions in sales to your competitors. What businesses can do instead, is to keep creating high-quality content for their users, with targeted meta descriptions and titles. Never neglect SEO, not even once. Otherwise, your website rankings will suffer.


Buying links will get you to the top of the rankings

You might think that the shortcut to getting higher rankings is to buy links to your website. But traffic doesn’t necessarily equate with higher rankings.

This might work in the short term, but soon enough you’ll be getting a penalty from Google for practicing black-hat SEO. You can instead do guest posting, to encourage users to visit your blog. Guest posts can still do wonders.


SEO is Expensive

Most people think that investing in SEO means spending thousands of dollars. Although this isn’t entirely wrong, it will depend on the size of your business and your situation (for example, recovering from a penalty).

SEO is reasonably priced. You’ll get the services you pay for. If you don’t have the budget for it, then you can learn SEO.

To find out whether an SEO strategy still works or not, check out Google support, or informative SEO blogs. Don’t let your website suffer just because you didn’t take the time to find out what currently works. Keep learning!


Compete in the Digital Space with PPC

PPC is short for Pay Per Click and it’s a form of affordable advertising on the Internet. Especially for small businesses that are still trying to get a feel for the digital commercial space, this is one of the things that can make a difference when it comes to boosting site popularity and converting site visitors into paying customers over time.

PPC Advertising
Every Click Is A Potential Gold Mine For Your Business.

There are tons to gain from a successful PPC campaign. Unlike other promotional methods on the Web, what you have here is a strategy that can eventually lead to a higher growth rate within a shorter time period. PPC primarily works by helping you reach your target market at the right moment – at the time when your target audience is interested and ready to make a purchase.

But how does it work? There are different tools that you can use, like Google Adwords, for example, to set up a campaign, and you’ll be billed depending on the keywords you use and on how many people clicked your ad. The beauty of PPC is that it generates results faster than other advertising methods. Online, the quicker you get more traffic and conversions, the better.

Its ability to provide you with measurable results is another advantage. In doing so, you’re able to pinpoint what strategy works and what doesn’t. It saves you time and effort, by helping you concentrate on strategies that will actually get you the conversion and awareness levels that you require. Using the online tool, you can assess everything from views, site visits, and ad clicks to costs and expenditures.

With Pay Per Click advertising, you’ll also have the ability to reach the right market at the right moment. In doing so, you’ll be better able to take advantage of multiple business opportunities for your brand. As you create a PPC campaign, you can easily choose how to target your ads.

The tool will let you indicate where to show the ads, how often to display them, and what browsing behaviors to consider. You can even choose the devices in which to deploy them. This is the kind of flexibility that you won’t experience elsewhere. Here, you can easily segment markets and run multiple campaigns, each targeting a different audience.

And of course, PPC is easy on the wallet. Here, there are no rules on how much or how little you can spend, so you can use it to test new strategies and spend more when you find the right campaign.