SEO Misconceptions

Four Dangerous SEO Misconceptions You Need To Be Aware Of

In the Internet business, having good SEO tactics can help you grow. Bad strategies are bad for business. Search engines are smart crawlers. And just as Google keeps changing its search algorithms, SEO experts also keep updating their knowledge about optimizing web pages for better rankings. However, there are still some who can’t let go of old SEO beliefs that they think still work today. Here are five misconceptions about SEO that you need to know, especially if you’re running a business.

But traffic doesn’t necessarily equate with higher rankings. This might work in the short term, but soon enough you’ll be getting a penalty from Google for practicing black-hat SEO



Pay-Per-Click

Compete in the Digital Space with PPC

PPC is short for Pay Per Click and it’s a form of affordable advertising on the Internet. Especially for small businesses that are still trying to get a feel for the digital commercial space, this is one of the things that can make a difference when it comes to boosting site popularity and converting site visitors into paying customers over time. Every Click Is A Potential Gold Mine For Your Business. There are tons to gain from a successful PPC campaign.

Especially for small businesses that are still trying to get a feel for the digital commercial space, this is one of the things that can make a difference when it comes to boosting site popularity and converting site visitors into paying customers over time. Every Click Is A Potential Gold Mine For Your Business. There are tons to gain from a successful PPC campaign

Here, you can easily segment markets and run multiple campaigns, each targeting a different audience. And of course, PPC is easy on the wallet



Radio Advertising

How Radio Advertising Will Still Help You Hype Your Business

Next thing you know, you’d be hearing your ad on the radio.

Cons

Distraction is just around the corner

Your audience may be multitasking while listening to the radio. There’s a chance that they didn’t pay much attention when your advertisement was aired.

Easy to switch between stations

Some people are so tired of hearing promotional ads that when they hear one, they just switch over to the next station. If you’re certain that going the radio route is for you, here are some tips to maximize it:

Know your audience

If You're Selling The Clapper or A Pacemaker, Make Sure You Reach The Grannies Researching the demographics of your audience will make it easier for radio companies to assign your ad to a specific station wherein it would most likely be heard by your target audience.

There’s a chance that they didn’t pay much attention when your advertisement was aired.

Easy to switch between stations

Some people are so tired of hearing promotional ads that when they hear one, they just switch over to the next station. If you’re certain that going the radio route is for you, here are some tips to maximize it:

Know your audience

If You're Selling The Clapper or A Pacemaker, Make Sure You Reach The Grannies Researching the demographics of your audience will make it easier for radio companies to assign your ad to a specific station wherein it would most likely be heard by your target audience.

Make it short but meaningful

Consider the fact that people may be doing something else while listening to the radio



Print Advertising

How to Generate an Effective Print Advertisement

There’s no denying that in this digital age, many people still prefer reading hard copies rather than from the screens of their devices. For this reason, print advertisements still have significant exposure to the public, and hence are still a reliable source of publicity. However, not all commercial printing ads get the attention that the publisher desires. This is not a problem with the print platform This is not a problem with the print platform in particular, but rather with the way the advertisement is created.

For this reason, it’s a necessity for advertisers to know the techniques of how their print ads can be most effective.

Polish the Headline

Create Eye-Catching Headlines The most important eye-catching element of a print ad is the headline, because apart from the fact that it takes up the larger space on the paper, it also conveys the general message of the ad

This is to ensure that, aside from gaining readers’ attention, they will also be enticed to avail of the promoted products or services. Another thing to take note of is good graphical elements placement



Why Invest in Billboard Ads

Overtaken but not Totally Dethroned: The Edge of Billboard Advertising over Other Marketing Forms

Billboard advertising used to be among the most sought-after forms of marketing. In the 1980s, 1990s, and early 2000s, the billboard and TV were the go-to advertising platforms of major brands. Then, in the 2000s came Internet marketing and its gradual takeover of the top spot in the advertising world. Internet marketing might have taken the lead, but it still has flaws. That’s why its traditional counterparts, particularly the use of billboards, remain viable options. Below are the benefits of billboard ads that make them effective after all these years.