There’s no denying that in this digital age, many people still prefer reading hard copies rather than from the screens of their devices. For this reason, print advertisements still have significant exposure to the public, and hence are still a reliable source of publicity. However, not all commercial printing ads get the attention that the publisher desires. This is not a problem with the print platform This is not a problem with the print platform in particular, but rather with the way the advertisement is created.
For this reason, it’s a necessity for advertisers to know the techniques of how their print ads can be most effective.
Polish the HeadlineCreate Eye-Catching Headlines The most important eye-catching element of a print ad is the headline, because apart from the fact that it takes up the larger space on the paper, it also conveys the general message of the ad
This is to ensure that, aside from gaining readers’ attention, they will also be enticed to avail of the promoted products or services. Another thing to take note of is good graphical elements placement