seo pitfalls avoid

SEO Pitfalls to Avoid

SEO, or Search Engine Optimization, plays a crucial role in the success of your business. It’s also the secret behind the success of many small businesses and corporations across the world. As an entrepreneur, you must understand how vital SEO is and how to use it in promoting your business.

Using Search Engine Optimization (SEO) to Promote Your Business

SEO is the practice of using a range of techniques to increase your website rankings in the search results. These search results are the web page rankings returned by various search engines, whenever you search for anything online. SEO is just one of the components of SEM, or Search Engine Marketing. SEM, for those unfamiliar with the term, is the practice of promoting your website through various search engines such as Yahoo, Google, and MSN.

Your SEO consultant will try to increase your website’s rankings on the SERPs by using techniques such as Pay-Per-Click, keyword research, link building and lead generation. The SEO process starts with creating informative, professional content for your website, with keywords that are relevant to your business.

When you hire a search engine optimization company, choose the one that implements ethical SEO practices. It gives you peace of mind and assurance that your website will not be banned by search engines.

The Difference in “White Hat” and “Black Hat” SEO

What sets white hat SEO and black hat SEO apart all boils down to the strategies used to boost your website’s search rankings. Here’s what you need to know about both:

What is White Hat SEO?

White hat SEO entails the use of strategies and techniques that target your prospect clients. The strategies used in white hat SEO are keyword usage and analysis, link building, backlinking and web content for all human readers. A business owner who uses white hat SEO expects to create a long-term investment on his website as he gets long-lasting, excellent results. All of these techniques are considered legitimate and acceptable within the community.

What is Black Hat SEO?

Black hat SEO pertains to illicit strategies or techniques used to help a website get higher rankings. It’s all about breaking the search engine policies as it focuses only on search engines instead of the human readers. The strategies used in black hat SEO involves link farming, keyword stuffing, web content spamming and hidden links and texts. Aggressive, impatient entrepreneurs who want instant returns on their investment prefer black hat SEO techniques as they don’t want to invest more time and money. It may be too late for them to recognize the risks and pitfalls that always come along with the prohibited SEO techniques.

The Dangers of Using “Black Hat” SEO Techniques

black hat

Keep in mind that black hat SEO strategies aren’t accepted and recognized by the entire online marketing community. Instead of success, these SEO strategies will lead your business to failure and a negative reputation among your peers. If your SEO consultant uses black hat SEO strategies, it will give you positive results for a bit—but all of that would be for nothing. Once detected, this will lead to various penalties and the eventual banning of your website from search engine results. These consequences may be temporary or permanent.

If your website is the face of your business online, having it banned pretty much kills your entire enterprise. In fact, you may even need to start from scratch— amidst all of the losses you’ll incur during the aftermath.

Needless to say, black hat SEO tactics are not worth the trouble. You gain a little, but lose a lot. Remember, even if you’re working with a third-party SEO company, it’s still your responsibility to make sure that your website is in good hands.

What to Look for When Choosing and Hiring an SEO Company

Finding a good SEO company can be fairly difficult these days, what with the great number of options available to you.  To help you out, however, below are some of the qualities you should be looking for:

  • Their team is composed of highly skilled professionals who have worked as SEO specialists for a long time.
  • They have produced quality results for all SEO campaigns they handled before.
  • They offer competitive pricing without extra, hidden fees.
  • Their service comes with prompt technical support.

 

A good SEO company strives to keep their clients satisfied with their service. They will work with you and stay transparent when it comes to the strategies they’re using to boost your website’s relevance. At the end of the day, in any business partnership, honesty remains the best policy.

Print Advertising

How to Generate an Effective Print Advertisement

There’s no denying that in this digital age, many people still prefer reading hard copies rather than from the screens of their devices. For this reason, print advertisements still have significant exposure to the public, and hence are still a reliable source of publicity.

However, not all commercial printing ads get the attention that the publisher desires. This is not a problem with the print platform in particular, but rather with the way the advertisement is created. For this reason, it’s a necessity for advertisers to know the techniques of how their print ads can be most effective.

Polish the Headline

Headline Print
Create Eye-Catching Headlines

The most important eye-catching element of a print ad is the headline, because apart from the fact that it takes up the larger space on the paper, it also conveys the general message of the ad. Because of this, headlines should be brief and clear.

Long headlines bore people, which drive their attention away from reading the remainder of the ad. It’s also a strategy to make headlines clever; however, making them “too creative” sometimes results in loss of accurate meaning. So to be always on the safe side, go for clearer, somehow more formal headlines.

Create Enjoyable Body Copy

The body copy or the ad is the part where the advertiser explains his offer in detail. And just like headlines, it should be brief. In fact, if it can be avoided, an advertiser can opt to totally not include the body copy at all. But in cases wherein a selling copy is necessary, it should be noted that sentences must be simple and easy to digest. Adding bullets or numbering is also a big help in retaining readers’ attention.

Generate Catchy Graphics


Images and trendy designs are a great way of getting the attention of readers. However, advertisers should keep in mind that photos to be included in the advertisement should always be related to what they are promoting. This is to ensure that, aside from gaining readers’ attention, they will also be enticed to avail of the promoted products or services.

Another thing to take note of is good graphical elements placement. When placed correctly, images can direct the readers’ views to target areas in the advertisement.

Mind the Layout

The layout is responsible for the overall look of the advertisement. An ad with a bad layout imparts incoherence to readers, however compelling and detailed the headline or the body may be. On the contrary, if the layout is executed seamlessly, the readers will attain overall satisfaction because their flow of reading is continuous and pleasing.

 

Keep these tips in mind to make sure that you come up with effective print advertisements.

SEO Misconceptions

Four Dangerous SEO Misconceptions You Need To Be Aware Of

Effective SEO practices can expand businesses. Small startups can climb up the ladder if they know how to do SEO properly. Conversely, large businesses can lose millions in sales if they can’t do SEO right.

In the Internet business, having good SEO tactics can help you grow. Bad strategies are bad for business.

Search engines are smart crawlers. And just as Google keeps changing its search algorithms, SEO experts also keep updating their knowledge about optimizing web pages for better rankings.

However, there are still some who can’t let go of old SEO beliefs that they think still work today. Here are five misconceptions about SEO that you need to know, especially if you’re running a business.

It’s all about the keywords

Keyword Stuffing
Think Twice Before Overdoing It

Sadly, some still believe that multiple repetitions of keywords in their content will give them better rankings. They think it still works. So they use certain keywords multiple times – 7, 8, or even 10 times or more. Not only will users think the content is boring and useless, but it will also trigger a penalty from Google.

Keyword stuffing is no longer acceptable. Gone are the days when you can stuff your content with targeted keywords. What you can do instead, is to write high-quality content for your readers. You should be able to provide users with informative content. This strategy will eventually improve your rankings.

 

SEO is done only once

Just like businesses need to keep marketing their products to increase sales and gain a big market share, website owners need to do SEO constantly to be always on top of the rankings. Some people think that if they get the #1 spot, then they ought to stop doing SEO. Follow this route, and you’ll soon lose the #1 spot.

In addition, you may also lose millions in sales to your competitors. What businesses can do instead, is to keep creating high-quality content for their users, with targeted meta descriptions and titles. Never neglect SEO, not even once. Otherwise, your website rankings will suffer.

 

Buying links will get you to the top of the rankings


You might think that the shortcut to getting higher rankings is to buy links to your website. But traffic doesn’t necessarily equate with higher rankings.

This might work in the short term, but soon enough you’ll be getting a penalty from Google for practicing black-hat SEO. You can instead do guest posting, to encourage users to visit your blog. Guest posts can still do wonders.

 

SEO is Expensive

Most people think that investing in SEO means spending thousands of dollars. Although this isn’t entirely wrong, it will depend on the size of your business and your situation (for example, recovering from a penalty).

SEO is reasonably priced. You’ll get the services you pay for. If you don’t have the budget for it, then you can learn SEO.

To find out whether an SEO strategy still works or not, check out Google support, or informative SEO blogs. Don’t let your website suffer just because you didn’t take the time to find out what currently works. Keep learning!

Pay-Per-Click

Compete in the Digital Space with PPC

PPC is short for Pay Per Click and it’s a form of affordable advertising on the Internet. Especially for small businesses that are still trying to get a feel for the digital commercial space, this is one of the things that can make a difference when it comes to boosting site popularity and converting site visitors into paying customers over time.

PPC Advertising
Every Click Is A Potential Gold Mine For Your Business.

There are tons to gain from a successful PPC campaign. Unlike other promotional methods on the Web, what you have here is a strategy that can eventually lead to a higher growth rate within a shorter time period. PPC primarily works by helping you reach your target market at the right moment – at the time when your target audience is interested and ready to make a purchase.

But how does it work? There are different tools that you can use, like Google Adwords, for example, to set up a campaign, and you’ll be billed depending on the keywords you use and on how many people clicked your ad. The beauty of PPC is that it generates results faster than other advertising methods. Online, the quicker you get more traffic and conversions, the better.

Its ability to provide you with measurable results is another advantage. In doing so, you’re able to pinpoint what strategy works and what doesn’t. It saves you time and effort, by helping you concentrate on strategies that will actually get you the conversion and awareness levels that you require. Using the online tool, you can assess everything from views, site visits, and ad clicks to costs and expenditures.

With Pay Per Click advertising, you’ll also have the ability to reach the right market at the right moment. In doing so, you’ll be better able to take advantage of multiple business opportunities for your brand. As you create a PPC campaign, you can easily choose how to target your ads.

The tool will let you indicate where to show the ads, how often to display them, and what browsing behaviors to consider. You can even choose the devices in which to deploy them. This is the kind of flexibility that you won’t experience elsewhere. Here, you can easily segment markets and run multiple campaigns, each targeting a different audience.

And of course, PPC is easy on the wallet. Here, there are no rules on how much or how little you can spend, so you can use it to test new strategies and spend more when you find the right campaign.

Radio Advertising

How Radio Advertising Will Still Help You Hype Your Business

Radio Advertising has been around since the 20th century, and is acknowledged as a source of communication. Based on research, around 228 million people in America listen to the radio in a week. This is mainly because it’s mobile.  You can listen to the radio in your car, at the mall, or at work.

Is Radio Advertising for you? Take a look at the Pros and Cons:

Pros

Provides a wider coverage of audience

Car Radio
You Can Even Reach Someone On The Streets

The radio is so accessible that you won’t have a hard time reaching your audience. Aside from that, people from all walks of life have made it their habit to spend some time listening to their favorite programs.

Cost-effective

There is no doubt that putting up an ad through radio is much cheaper than placing it on TV. It’s common for radio ads to be offered at a flat rate, while the cost of a TV spot often depends on the number of viewers.

Production is quick

Unlike on television, which can take months, producing your ad can be done in a week. Next thing you know, you’d be hearing your ad on the radio.

Cons

Distraction is just around the corner

Your audience may be multitasking while listening to the radio. There’s a chance that they didn’t pay much attention when your advertisement was aired.

Easy to switch between stations

Some people are so tired of hearing promotional ads that when they hear one, they just switch over to the next station.

If you’re certain that going the radio route is for you, here are some tips to maximize it:

Know your audience

If You’re Selling The Clapper or A Pacemaker, Make Sure You Reach The Grannies

Researching the demographics of your audience will make it easier for radio companies to assign your ad to a specific station wherein it would most likely be heard by your target audience.

Make it short but meaningful

Consider the fact that people may be doing something else while listening to the radio. Get straight to the point and mention the benefits they can get from your product or service.

Repetition is key

While you may have gotten their attention, keep in mind that they will be listening to something else after. Be sure to repeat the important information such as your website address or your phone number.

Many have successfully generated hype through radio advertising. As you’ve learned here, with the right approach and thorough thinking, being among them shouldn’t be too difficult.

Why Invest in Billboard Ads

Overtaken but not Totally Dethroned: The Edge of Billboard Advertising over Other Marketing Forms

Billboard advertising used to be among the most sought-after forms of marketing. In the 1980s, 1990s, and early 2000s, the billboard and TV were the go-to advertising platforms of major brands. Then, in the 2000s came Internet marketing and its gradual takeover of the top spot in the advertising world.

Internet marketing might have taken the lead, but it still has flaws. That’s why its traditional counterparts, particularly the use of billboards, remain viable options. Below are the benefits of billboard ads that make them effective after all these years.

Nearly Impossible to Skip

Billboard Streets
You Can’t Just Skip A Billboard Ad.

Aside from being on the same platform, online ads have another thing in common: the possibility of leads to skip them. If there is no skip button, a user can simply close the browser or app where the ad shows up. Billboard ads work differently. A motorist can’t simply skip it by clicking a button. The ads stay there for a long time, which leads to the next advantage.

Better Recall

Nothing facilitates recall better than repetition does. This explains why motorists who frequently pass by certain ads are likely to remember them without actually trying to. Some even treat billboards as landmarks. No other ad forms are given such importance

Quick ROI

To be clear, not all businesses that set up their billboard ads enjoy a quick return on investment. It actually depends on the nature of the product or service being promoted. The placement of the billboard is another factor. For instance, a towing or car servicing company can enjoy quick ROI once it sets up a billboard ad near an area where many vehicles encounter problems. Billboard ads for nearby hotels and restaurants are expected to yield fast results as well.

Cons

Billboard ads are far from being perfect. Some motorists see them as an eyesore. There are also health professionals and government officials who think that such ads distract drivers from driving properly.

On your part, having a billboard ad entails cost. You have to pay for the design, material, set up, lighting, maintenance and removal. Opting for a celebrity endorser is another story. Some forms of Internet marketing are cheaper in comparison.

 

Billboard advertising has good and bad sides like all other types of marketing. It might not be as badly wanted and heavily used as Internet marketing today, but it still has qualities that can beat the other. But then again, you should consider how the two types complement each other, instead of how one of them is better than the other.